Concept I Informational Special Deal Magazine Client I Profit Center Customers Year I 2019
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Digital Campaigns That Connect
Strategic social, video, and paid advertising designed to inform, engage, and drive results across today’s most effective platforms.
From scroll-stopping social videos to targeted paid advertising, I create digital content designed to connect, convert, and communicate clearly across platforms.
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This work includes short-form and long-form video, static and animated ads, and campaign assets developed for platforms such as Meta (Facebook & Instagram), Pinterest, and YouTube. Projects range from educational and informational content to e-commerce-driven promotions, brand storytelling, and audience-specific messaging.
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Each piece is built with intention...aligning creative direction, platform best practices, and campaign goals to ensure content not only looks good, but performs effectively in real-world digital environments.
Event Websites Registration+ Pages
Custom event pages created to share schedules, logistics, and registration details.
Digital tools created to support registration, participation, and engagement.
Designed to reduce friction and keep attendees informed before and during events.
Built for clarity, ease of use, and real-time functionality.
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Custom sponsor website with all the details that they need for planning their trip and day of tournament.
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Streamlined participant registration w/QR check-in.
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Customized team player cards w/rules and agenda.
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Email Campaigns
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Content creation
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Analytics tracking
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Campaign scheduling
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Audience segmentation
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Campaign Resends
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Newsletter development
Creation and management of email campaigns and newsletters, including content development, visual design, scheduling, and performance tracking.
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Campaigns are monitored through analytics and refined through optimization strategies such as resends to non-openers and timing adjustments to improve engagement and reach.
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Email content supports promotions, announcements, product updates, and division-specific communication across multiple audiences.
Special Projects + Spotlights
Creation of image and video content for all social media platforms, including LinkedIn, to support seasonal campaigns, community initiatives, and project spotlights.
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Content is developed to highlight organizations, initiatives, and project partners, helping showcase collaboration, recognize contributions, and strengthen professional relationships. Posts are tailored by platform...balancing storytelling, visibility, and tone to connect with both community and industry audiences.
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This work focuses on thoughtful digital storytelling that supports engagement, partnership recognition, and meaningful brand presence across channels.
Social Media Strategy + Campaign Planning
In addition to social and paid digital campaigns, I support broader digital marketing efforts that ensure consistency across platforms, audiences, and business divisions.
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This includes managing email marketing and newsletters through Mailchimp, coordinating website and e-commerce product updates, and optimizing imagery for web performance and visual consistency.
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I regularly develop and distribute content across multiple company profiles, including brick-and-mortar retail locations and online storefronts... tailoring messaging, visuals, and timing to match each audience’s needs.
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Additional support includes Google Business profile updates, division-specific highlights, and cross-channel campaign coordination to maintain clarity and alignment across all customer touchpoints.